Bondi Born is a luxury swimwear brand, started by Sydney businesswoman, Dale McCarthy in 2015.

“My mission is to create pieces that inspire confidence in the wearer. Women feel vulnerable when they put their body on display on the beach in a swimsuit. I want them to feel as beautiful and stylish wearing Bondi Born as they do in their latest designer runway purchases,” says Dale.

The Bondi Born woman is stylish and sophisticated yet understated, empowered and independent - she embraces life and wants to live it to the max - but without compromising the world or her soul.

We think of our swimwear as lovingly created works of art. We source the world's most luxurious and high quality fabrics; some for their innovative technical capabilities, like longevity, eco and ethical values and the highest percentages of advanced Lycra to sculpt and enhance the female form.  Some because they are simply beautiful and woven to our exclusive patterns by artisans mills.  No detail is overlooked.  Quality is never compromised. And every piece is made right here in Sydney with the spirit of Bondi.

Image above courtesy of Paros Huckstepp

Our Founder & Designer

Before starting Bondi Born in 2015 Dale McCarthy was the owner of an enviable professional resume.

A fixture in boardrooms around Australia, she ran advertising campaigns for global brands, managed digital media businesses and was Publisher of Australia’s restaurant food bible, The Sydney Morning Herald Good Food Guide.

“Fashion, and in particular swimwear, has always been a fundamental part of my identity. I created Bondi Born for women who are tired of the lack of truly luxurious swimwear.

The world is flooded with mass produced, cheaply made, uninspiring designs using inferior fabrics. The product just doesn’t live up to its glossy images and, most importantly, it doesn’t make the wearer feel great wearing it.

I want to create Australia’s most luxurious swimwear brand for women who are fashion educated, know what works for their body and seek unique style, quality and ethics over price. I call it “luxury without compromise”.

Our original, fashion-forward designs use the most technically advanced, luxurious fabrics and trims from around the world. We then make each piece right here in Sydney through our team of Australian swimwear experts, never compromising on our ethics or the product’s quality at any stage.

As a result, Bondi Born’s design, quality, fit and finish is second to none ~ which empowers women to feel at their absolute best when wearing it.

Mission accomplished!” 


The Eora Motif

Bondi's culture is stylish, chic and contemporary.  It is also very respectful of its original inhabitants who were known as the Eora people.  Bondi's famous Icebergs ocean pool flies both the Australian and the Aboriginal flags - just another of the many things we love about this place.

The Eora people named Bondi using the sound of the waves; “BON”... the waves booming on the shore, then “DI”… as they sigh away.

Our Bondi Born motif is taken from a painting we commissioned contemporary indigenous artist, Lara Went, to create for us. We asked her to do a painting that captured the spirit of Bondi.  The dots in the middle, which form our motif, represent Bondi as a meeting place, where people come together and enjoy the beauty of the beach.

We hope that through the Bondi Born collection, no matter where you are in the world, you too can feel the chic and uplifting spirit of Bondi.